2017 Census of Agriculture

2017 Census of Agriculture
Post Date: Monday, November 20, 2017

Farmers and ranchers in North Dakota have an opportunity to make a positive impact on their communities by participating in the 2017 Census of Agriculture. Conducted every five years by the U.S. Department of Agriculture’s (USDA) National Agricultural Statistics Service (NASS), the Census is a complete count of all U.S. farms, ranches and those who operate them.

I am asking for your assistance in promoting the Census of Agriculture throughout North Dakota. The Census is the only source of uniform, comprehensive agricultural data for every county in the nation. It is a critical tool that gives producers a voice to influence decisions shaping the future of their community, industry and operation. The Census looks at land use and ownership, operator characteristics, production practices, income, expenditures, and other topics. This information is used by all who serve farmers and rural communities from federal, state and local governments to agribusinesses and trade associations. Answers to the Census impact farm programs and rural services that support your community.

NASS is only a couple weeks away from mailing the 2017 Census of Agriculture to approximately 3 million U.S. producers (mailing runs from late-November through late December). As the weeks progress, we will continue to provide you with updates, like the one below, and additional promotion tools to raise awareness about and encourage response to the Census. We appreciate your support of NASS data and hope you will find the promotional tools useful in your communications with your members, constituents and stakeholders.

Some of the materials on the Partner Tools webpage (www.agcensus.usda.gov/Partners) for your use are listed below. There are other things on this site as well to help in promoting the Census. Please feel free to use any and all of the materials as you see fit.

USDA Secretary Sonny Perdue’s second video public service announcement (PSA)
Two sample PSA scripts for radio or video
Use and/or share promotion tips
A national press release was distributed in late September to highlight what’s new this Census. It also introduced USDA Secretary Sonny Perdue’s PSA. Please feel free to use the content in your communications.

Check the Partner Tools webpage periodically for new/updated tools. ‘Respond Now’ tools will be uploaded on/around November 20.

We greatly appreciate your partnership and efforts with this very important endeavor. If you need anything to help with Census promotion, or have any questions, please feel free to contact me at Darin.jantzi@nass.usda.gov or by calling (701) 412-5953.

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